Spent an afternoon with Noam Asséraf of Broadway & Son’s and his beautiful Land Rover. Also got to sit behind the wheel which was really exciting.
Spent a few days in Paris to shoot the collaboration for Casatlantic and Morjas Shoes. The limited penny loafer capsule is an hommage to creativity and nostalgia. A silent nod to an era that has since long passed, but remains an important source of inspiration.
New campaign for Morjas Shoes featuring Patrik Guggenberger
New campaign for Svenskt Gårdsvilt featuring Leif GW Persson & Johan Jureskog.
The 2021 Holiday Campaign for Morjas Shoes is featured by two of the most profiled men in fashion in Sweden, Nathaniel Asseraf and Andreas Weinås.
Today is the launch of my latest campaign with Morjas Shoes. It’s featured by the brothers Nathaniel & Noam Asseraf, of Broadway & Sons in Gothenburg. Read all about the campaign here.
Big milestone moment for me, seeing my first ever campaign all over the Stockholm subway system. A big thank you to Bauer Media and Mix Megapol for this opportunity.
Back in 2019 me and Henrik Berg, founder of Morjas Shoes, went to visit Luca Rubinacci in Milano. We spent a day together taking photos for a new Morjas campaign. Who would’ve thought one of those photos would be featured in a Phaidon coffetable book 2 years later? Well, here it is. Click here to pick one up at the Phaidon store.
On set for a day with Able Film shooting BTS of Molly Sandén.
Being published on the cover of a magazine is always humbling and fun at the same time. This photo of the suit master himself; Luca Rubinacci, was shot at Mandarin Oriental hotel by the Como Lake in Italy.
Had the honor of being interviewed bu Johan Lallerstedt in his podcast Ingen Reklam Tack.
Ingen Reklam Tack is a podcast based in Stockholm, Sweden. With the goal to explore the creative branding industry in an age of ad fatigue.
We talked about self image, progress and why gear doesn’t make a good photo.
Follow me behind the scenes on Morjas campaign shoot with Goldberger, owner of the worlds rarest watch collections.
“Rubinacci is an Italian luxury clothing company founded in Naples, Italy in 1932 by Gennaro Rubinacci. As of 2018, Luca Rubinacci, Gennaro’s grandson, is the creative director of Rubinacci”
Last week I went to Milan & Lake Como in northern Italy with Morjas Shoes to shoot a new campaign, and the ambassador for this campaign is Luca Rubinacci.
This was also my first flight abroad since the pandemic started, and it felt like a since fiction movie. Who would have thought we would walk around with facemasks and trying to keep distance at all times.
We shot most of the photos at Mandarin Oriental hotel by Lake Como in their penthouse suite. Such a beautiful place!
Personally I think the material we shot looks really nice, hopefully Luca Rubinacci approves what he sees in the camera aswell!
Cover story for SvD Perfect Guide, interview by Elin Liljero Eriksson.
I had the great honor to meet and document the Fazer Culinary Team, who will represent Sweden in the Culinary Olympics 2020.
It was really fascinating to witness these extremely professional chefs working together in such intensity with focus and passion.
Some recent outtakes from trying out the Canon FD 28/2,8 lens on my Leica SL body.
Here are my favorite shots from the annual This is Christmas tour. Always a pleasure photographing this show!
Went out in the archipelago over the weekend with my family
Carlings x AMWIN
Gröna Lund
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